本文转自： https://blog.samaltman.com/sora-2
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# Sora：一款创意视频应用的全新启航
我们即将推出名为**Sora**的新应用。它融合了新一代模型**Sora 2**与创新产品功能，让视频创作、分享和观看变得前所未有的简单。对我们许多人而言，这仿佛是"创意界的ChatGPT时刻"——充满新鲜趣味。从灵感到成果的极速转化，以及由此衍生的新型社交互动，都令人振奋。创意领域可能即将迎来"寒武纪大爆发"，艺术与娱乐的质量也将飞跃提升。
## 核心亮点
- **开放创意场域**：早期测试中，Sora展现的创作自由度令人惊艳
- **角色一致性技术**：团队精心打造的"客串功能"可让你和朋友自然融入视频，成为测试中最受欢迎的连接方式
- **社交新维度**：创造了一种出人意料的沉浸式互动体验
## 责任与挑战
我们清醒认识到：
- 此类服务可能引发成瘾问题
- 存在被用于网络霸凌的风险
- 需警惕AI视频生成的滥用导致用户陷入算法优化的低质内容漩涡
团队已采取多重防护措施：
- 防止深度伪造滥用
- 屏蔽不良/非法内容
- 定期评估用户心理影响
- 持续探索更完善的解决方案
## 产品原则
1. **长期用户价值优先**
- 核心指标：用户回顾6个月使用经历时，应感觉生活因Sora变得更美好
- 否则将进行重大调整（必要时终止服务）
2. **用户主导内容消费**
- 支持按需求定制内容（放松/激励/特定兴趣）
- 未来支持自然语言精准控制
- 青少年模式含非个性化推送/私信关闭等功能
3. **创作普惠化**
- 降低创作门槛，激发人人参与的成就感
- 坚信创造是人类天性，关乎根本幸福
4. **助力长期目标实现**
- 深度理解用户真实需求（社交/健康/事业等）
- 提供对应内容支持
- 尊重用户自主选择权（包括"愤怒刷屏"等行为）
我们期待Sora能放大科技带来的美好，同时谨慎规避潜在风险。这款产品将随着用户反馈持续进化。
（注：采用Markdown格式呈现，通过分级标题突出核心模块，关键信息使用列表和强调格式，在保持原文要义的基础上进行了符合中文阅读习惯的段落重组）
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我们即将推出一款名为Sora的新应用。它融合了全新模型Sora 2的技术优势，是一款能轻松创作、分享与观看视频的创新产品。
对我们许多人而言，这仿佛是”创意领域的ChatGPT时刻”，充满新鲜趣味。从灵感到成果的极速转化，以及由此衍生的新型社交互动模式，都令人振奋。
创意领域可能即将迎来寒武纪式大爆发，艺术与娱乐的品质将随之飞跃。即便在Sora的早期测试阶段，其开放包容的创作环境已让众多参与者惊叹不已。
特别值得一提的是角色一致性功能——团队倾注心血开发的”客串特效”，让我们在测试中乐此不疲。这种将自身与好友融入视频的新颖方式，已成为许多人眼中极具吸引力的社交纽带。
我们亦心怀敬畏。社交媒体对世界的影响向来利弊参半。我们深知此类服务的潜在成瘾性，也预见到其可能被滥用于网络霸凌的多种情形。
不难想象AI视频生成的极端场景：人类沉溺于算法优化的信息泥潭。团队精心设计产品机制以避免此类陷阱，并已提出多项可行性方案。产品初期我们将尝试不同路径。
除现有防护措施（包括防止深度伪造滥用肖像、屏蔽不良非法内容、定期评估用户心理影响等）外，我们确信若Sora大获成功，仍需持续完善。以下是指导产品发展的核心原则：
*以长期用户满意度为核心。多数用户在回溯半年使用体验时，应感受到Sora提升了生活品质。若非如此，我们将大刀阔斧改革（若无法改善则会终止服务）。
*赋予用户内容控制权。你可以明确告知Sora需求——想观看舒缓还是振奋的视频？特定兴趣内容？或限定使用时长？随着技术进步，最终你将能用自然语言细致定制。（青少年家长控制功能包含关闭个性化推荐及私信等选项）
*创作体验优先。我们致力于让每个人都能轻松享受创作乐趣；相信人类天生具有创造力，而创造正是幸福之源。
*助力用户实现长期目标。我们愿洞悉用户真实诉求并助其达成。无论是增进友情、健身塑形还是创业逐梦，Sora都将提供对应支持。即便你只想沉浸式刷屏宣泄情绪，我们同样予以尊重（虽然希望用户认为时间花得值，但我们不会家长式定义何为”值得”）。
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We are launching a new app called Sora. This is a combination of a new model called Sora 2, and a new product that makes it easy to create, share, and view videos.
This feels to many of us like the “ChatGPT for creativity” moment, and it feels fun and new. There is something great about making it really easy and fast to go from idea to result, and the new social dynamics that emerge.
Creativity could be about to go through a Cambrian explosion, and along with it, the quality of art and entertainment can drastically increase. Even in the very early days of playing with Sora, it’s been striking to many of us how open the playing field suddenly feels.
In particular, the ability to put yourself and your friends into a video—the team worked very hard on character consistency—with the cameo feature is something we have really enjoyed during testing, and is to many of us a surprisingly compelling new way to connect.
We also feel some trepidation. Social media has had some good effects on the world, but it’s also had some bad ones. We are aware of how addictive a service like this could become, and we can imagine many ways it could be used for bullying.
It is easy to imagine the degenerate case of AI video generation that ends up with us all being sucked into an RL-optimized slop feed. The team has put great care and thought into trying to figure out how to make a delightful product that doesn’t fall into that trap, and has come up with a number of promising ideas. We will experiment in the early days of the product with different approaches.
In addition to the mitigations we have already put in place (which include things like mitigations to prevent someone from misusing someone’s likeness in deepfakes, safeguards for disturbing or illegal content, periodic checks on how Sora is impacting users’ mood and wellbeing, and more) we are sure we will discover new things we need to do if Sora becomes very successful. To help guide us towards more of the good and less of the bad, here are some principles we have for this product:
*Optimize for long-term user satisfaction. The majority of users, looking back on the past 6 months, should feel that their life is better for using Sora that it would have been if they hadn’t. If that’s not the case, we will make significant changes (and if we can’t fix it, we would discontinue offering the service).
*Encourage users to control their feed. You should be able to tell Sora what you want—do you want to see videos that will make you more relaxed, or more energized? Or only videos that fit a specific interest? Or only for a certain about of time? Eventually as our technology progresses, you will be should to the tell Sora what you want in detail in natural language. (However, parental controls for teens include the ability to opt out of a personalized feed, and other things like turning off DMs.)
*Prioritize creation. We want to make it easy and rewarding for everyone to participate in the creation process; we believe people are natural-born creators, and creating is important to our satisfaction.
*Help users achieve their long-term goals. We want to understand a user’s true goals, and help them achieve them. If you want to be more connected to your friends, we will try to help you with that. If you want to get fit, we can show you fitness content that will motivate you. If you want to start a business, we want to help teach you the skills you need. And if you truly just want to doom scroll and be angry, then ok, we’ll help you with that (although we want users to spend time using the app if they think it’s time well spent, we don’t want to be paternalistic about what that means to them).